So we are a week away from one of the biggest days in television, The Super Bowl. This is that glorious day of the year when we are reminded about how much money these companies have to waste. It’s reported companies will be dishing out close to $4 million dollars for a blink of an eye 30 second spot. This amount is up 7% from last year’s average. When these ads first started they only went for $42,000.
Anyway, no matter how much they spend I usually like watching the commercials just to see what the creative minds can come up with. Personally, one of my favorites, mainly because I’m a huge basketball fan, still has to be the Michael Jordan vs. Larry Bird McDonalds commercial. See below.
This brings me to this year’s ads. In case you haven’t seen it, Mercedes has leaked the ad that they will be showing during the Super Bowl this year. If you haven’t seen it take a moment to watch it before reading on.
Okay, good let’s move on. According to who knows who, this ad seems to be too hot, sexy, provocative, blah blah blah. Why? When I watch it I see Kate Upton wearing shorts and a tank top with a small amount of cleavage showing. Is this really any different than what we see every day during the summer? Maybe people are getting upset over something else. She does blow soap out of her hand at one point. I also think one of the sleeves of the football players might of rode up above his elbow. All very good reasons I’m sure to protest this ad.
For me the basis of all this seems to be that as a nation we are too sensitive. I have friends that are from all over the world. They come here because the chance for opportunity is great. A big issue they have however are the masses that try to be overly protective and sensitive to everything. Honestly, I have to agree with them. Anyone who has been in a foreign country pretty much knows what you are going to see on TV. Topless females, profanity, and a whole heap of other stuff. Yet, according to mapsoftheworld.com, the United States has the highest rate of reported crimes in the world. So it’s clear to me these ads are not influencing our youth to be some sort of sexual deviants or homicidal maniac. So, with that said, the only conclusion I can come to is that people are scared to explain the real world to their youths or that they may be jealous of what they see.
In terms of the jealousy I will keep it short and to the point. If you are out of shape or see a life that you once had or wanted then you will probably have some feelings of envy. At some point in life we were all young and cool even if in our own minds. I’m sure we didn’t find half the stuff inappropriate that we do now. Just relax and know that at some point in our lives we were exciting. Try to remember back when you were young and most likely you will want to beat up your older self for being a prude now.
With television, games, and music I ask you to just think about it. If we were to never gasp and overreact to something we see, then our children would never learn that response. Who cares if there is some sexy girl on TV? Do we teach our youth to not accept their sexuality and not feel confident about themselves? Or maybe we cover their eyes about a condom ad that is on television. That way we don’t have to explain why safe sex is important. The point I am trying to make is that we will continue to be a nation of hush hush, don’t talk about that, if we don’t start explaining the world to our children when they see something. Most of the time parents talk to their children about a taboo subject it is already too late. Usually the child, preteen, or teenager already has all the information they need. Embrace life and don’t be afraid to talk about the uncomfortable.
For my Jerry Springer final thought I will say this. Get over the petty shit, be an adult, and just explain what your children just saw when they ask you.